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Whiteboard animation offers a compelling medium to promote and position yourself in the market. Few video marketing styles do a better job of helping your brand or message to resonate with an audience.
However, ask any experienced video company, and they’ll all agree that you need to nail some key fundamentals from the get-go, or your whiteboard video won’t work.
Let’s examine these fundamental elements as we share insider tips on using the style to make your brand and message shine.
1. Put the basics in place
Before jumping in, it’s essential to understand the basic elements of a whiteboard video and why the style can be so effective in a promotional and communication context.
Do you remember your primary school teacher writing and drawing on a whiteboard while explaining new things? Whiteboard videos follow the same basic premise.
The style’s hallmark is an actively drawing hand illustrating key story elements on a white background. At the same time, a narrator voices what’s going on using storytelling to convey your message (more on this in a bit!).
It’s an ideal way to convey complex ideas easily, simply and engagingly because:
Fluid animations and visually detailed images engage audiences from start to finish.
It creates a visual environment that’s easy to follow, thanks to the style’s use of black lines sketched on a white background that minimizes distractions—so your audience can focus on the video’s information while the story unravels.
Audiovisual aids are more engaging and compelling than written text or static images, generating a mnemonic device that helps viewers retain relevant information.
Include these basic, distinctive elements in… Read More
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