This Business News Story Was Uncovered By Us From: https://www.springwise.com/food-packaging-system-history-herbs/
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Innovations have helped improve the efficiency and operations of food production in various ways. Springwise has already spotted a startup using blockchain and IoT to improve transparency on food supply chains. In addition, this autonomous farm uses robots to produce food. An indoor farm in Brooklyn is now working to improve transparency with consumers regarding the food they eat.
Square Roots is an urban farm that prides itself on producing premium quality, pesticide-free, non-GMO herbs in its indoor, vertical farming facility. With their modular system, Square Roots believes they can avoid the spread of disease and food contamination. Such problems often crop up with traditional farm products. They produce basil, sage, chives, and mint. A recent development in their business is to also introduce a new food packaging system. This system offers consumers a comprehensive history of each product. By scanning a QR code or typing in a log number, customers can see the full history of where and how the herb in question grew, along with who grew it.
Future versions of the transparency timeline could also add further information about the product. For example, the specific climate the herb grew in or recycling information relevant to the packaging.
Takeaway: Improving honest communication with consumers is becoming increasingly important for modern retailers. Lack of consumer trust leads to lower purchasing rates, and larger, more impersonal brands are starting to lose out to independent companies. Are small urban farms such as Square Roots the future of food production?
Website: www.squarerootsgrow.com
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