This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/02/08/four-ways-to-develop-referrals-without-asking-when-you-are-just-starting-out/
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by Stacey Brown Randall, author of “Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion“
Networking, cold calling, advertising, thought leadership, sponsorships, cold emailing, publicity, pay-per-click, social media posting, trade shows, direct mail… the list goes on and on and I left many off the list.
What they have in common is that they are ways or “activities” to bring prospects to your business.
In the beginning of starting your business you may do as many activities as you can as you work to find the ones that provide some kind of return on investment (ROI).
And as you hustle and deploy all of these possible activities, there may be one type of lead generation that you desperately want, yet it alludes you.
Referrals.
When businesses are starting out, they don’t typically receive clients through referrals. A referral here or there may happen sporadically but rarely is it a consistent method of bringing in new prospects to fill your pipeline. And if it is not consistent, you cannot rely on it which means we typically don’t put focus on it.
Because it is not consistent, and haphazard, many new business owners believe that referrals cannot become a sustainable part of their new client generation strategy.
But that is a mistake.
And sadly, new business owners aren’t the only ones to make it. In the thousands of conversations, I have had with business owners, in year one or year fifteen, they share a common misconception that referrals are not a consistent, reliable source of new clients.
While you may not receive many referrals when you are just starting out, it doesn’t mean you should ignore filling your prospect pipeline with referrals. You just… Read More
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