Free online business training course video for entrepreneurs – business tips

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hey there crystal covington here introducing you to an amazing webinar that I just did with Daniel Norris the owner of saveco what we taught today is all about strategically managing your business so that you make real money no more playing games with your business no more struggling to figure out how am I going to make it we teach you the hard numbers that you need to crunch in order to figure out how to make it in your business and to be successful making the amount of money that you need to make in order to survive thrive and transform your life and Danielle shares some amazing tips on how you can create a mission for your business that will drive your income and create a successful business that is a staple in your community what’s better than having an amazing business that both engages you gives you money and benefits your community so all of those things are jam-packed in this session I really hope you enjoy it let me know what you think after you watch the webinar and don’t forget to check us out at the women of Denver comm so the focus of this program today you know as a as a marketer I’ve had the experience of sitting down with a lot of business owners and different business sizes and so what I put together today is some things that I feel like people need to know in order to succeed and it’s based off of things that I’ve seen people struggle with in the past so this program will include the basic calculations you need to be making to have a financially thriving business how building a credible and influential brand will help your business grow even faster because it will help you to shorten the sales and the impact of a strong personal mission and tips for a mission-driven enterprise is going to come from Danielle so the first thing I want to talk about is why businesses fail so one of the things we often hear is this quote that people talk about all the time that 50% of small businesses fail within the first five years the reason why those businesses are failing is not necessarily that they have a poor product that they aren’t doing business well as far as putting on a great giving a great service being great with production it’s not about what they’re doing to provide for their customers it’s about how they’re running their business and the strategy behind it the biggest thing that causes business to fail is are things like not having a financial plan not knowing what you need to make in order to run your business not knowing what it takes to succeed in your business not tracking costs as far as accounting and Finance that’s something that I struggled with in the past and one of the reasons why I failed and not selling so as a marketing consultant I was running into a lot of people that would come to me and say crystal I need help with my business I said okay well they say I need social media and I would give them social media they say I need some flyers I give them flyers and then when I started to realize they’d say ok well I have this awesome flyer no one’s buying and what really was happening is that they did realize that they still needed to sell you can’t just pass someone a flyer you can’t just have social media posts you actually have to ask people to buy your product or service in order to get that sale and bring in the revenue into your business you now is the fun part it’s called know your numbers so what I want to work with you all today because this is a very list this is a legitimate workshop it’s not like your traditional webinar where they just talk at you so what I want you all to do I ask you to bring a pen and paper to the workshop I want you to actually try to work through these numbers and figure out what you need for your business and these are really basic or both of it slowly so that you can start preparing the basic the basic comes that you need to have in order to run a successful enterprise all right so the first thing I want you to do and your very line of your business okay how much money do you need to make in order to survive in your business now I went through this exact same practice this December preparing for the year and it’s a very easy thing for you to do is just figure out the very basic amount of money that you need to make in order for your business to continue but if your if your primary income is your business then what you’ll need to do is figure out what is the base amount that you need to make in order to survive in life how much money do you need to make in order to pay your bills and do nothing else so write that number down on a piece of paper and then you’re going to need to calculate the approximate number of sales you need to make each month to reach that amount of money so you’ll estimate based on the average price of your product so let’s say your product or service is fifty dollars usually you know you might have a Rand in twenty five dollars two hundred dollars but the average of what people spend on your on your business is fifty dollars each so you would decide how much money you need to make that year so let’s say you need to make fifteen thousand dollars that you will divide then the average number of sales by that fifteen thousand dollars in order to get your average in order to estimate the number of sales that you need to make the next thing you’re going to want to calculate is how much money you need to make in order to thrive in your business so thriving is you paid your bills and now you have a little bit of extra money to do other things with not a lot but just enough to feel like you’re doing a little bit more than just just making it okay you’re going to do the exact same thing that you did for your survival income so how much money would be thriving for you and I’m going to give you a workbook after this so you can sit down and work on it after this but I just want to present all of these things to you that you understand how to how to go through that workbook and unless you’re going to calculate what you need to make in order to transform so what is the amount of money that you could make in order to transform completely change your life is that fifty thousand dollars is that a hundred thousand dollars be realistic about what you what you really need in order to call it a transformational business so for for some of you it might be seventy thousand dollars if you could make seventy thousand dollars that would transform your life you could quit your job you could have enough income to pay your bills do additional things with your money and reinvest in your business and go on a trip every now and then so write down whatever that amount of money is and here’s an example so this example a person named sherry she sells marketing packages so the average price of Sherry’s products as a marketing consultant is $600 sherry may have $200 packages she may have $1000 packages but when she looks at the average of what people spend on her is $600 each time she makes the sale now in order to survive in her life sherry needs to make $15,000 a year and for her that’s 25 sales per year for two sales per month to thrive Sheree needs $35,000 a year so that means she’s paying her bills and she’s got some extra to reinvest in her business and do a few others but she’s not blowing it out of the water and that’s 59 sales for her at $600 each and that’s five sales per month for her to transform her life quit her job had everything she needs that $50,000 $55,000 for her so at $600 per sale she needs to make 91 sales the whole year and eight sales every month during the year and this is a practice that I go through every year what I do my planning it’s really important to understand when you’re making these plans how you’ll feel if you reach each goal so if surviving in your business makes you feel bad you need to write that down so for me when I wrote down my the amount of money for surviving thriving and transforming in my life this year I wrote down that surviving in my business would make me feel like a failure I was like I want to quit and I might very well start the process of selling my business if I find that I’m thriving in my business this year I will feel safe I will feel confirmation that what I’m doing is right and I will feel that I want to continue on I’ll be hopeful for the future and then finally I reach my transforming goal I’ll feel free confident successful I’ll feel like a boss so those are the things that I put in for myself and because of the way that I felt with surviving survival would make me feel like I want to quit then I knew that I couldn’t I couldn’t I couldn’t keep it there so survival for me was just being flat where I was and so this month I’ve already surpassed the surviving goal because I knew that if I only survived I would want to quit my business and I don’t want to quit my business so I’ve already reached the goal of surpassing that and now I’m walking into a thriving territory so how do you want to feel about your business this year how you’re going to decide which financial plan you’re going to go with are you going to try to survive this year are you going to pursue thriving and you’re thriving income this year or are you going to pursue a transformational income that’s going to give you everything you need to both pay your bills reinvest in your business and reach all your goal apparel additional income to play around I told you guys this is going to be MBA stuff this is definitely these are things that you learn in Business School these are things that you have to work on in order to be a successful business owner so definitely something that you’ll want to work on and sit down and do these calculations at home and I hope that you’re not overwhelmed by the concept but I want to make sure that I’m presenting this to you and the next pieces will be a lot easier so the misandric mission-driven biz business is going to be very easy to comprehend and understand and understanding how to build your credibility is super simple marketing and not and definitely something you can put your notebook away for so the next piece is understanding your sales rate one of the things that I saw that a lot of the people that I was marketing for we’re not doing is they didn’t understand how many people they needed to reach to get a sale so what I would ask them as far as their marketing pieces okay well we’re marketing here how many people do you need to reach know it’s important for you to know how many people you usually have to ask to buy your product to get someone to buy your product so that is not just how many people you tell about your product it’s not how many people you present a flyer to this is how many people have you actually asked to get to buy your product or your service versus how many people say yes and that’s going to be your sales rate so you’re going to take that number and you’re going to use that to create your strategic goals okay so if your goal is to make 15 sales so you need in order to reach your yearly income you found out you need to make 15 sales and your average sale we’re doing it really simple and easy so your average sale is $1 so you need to make 15 sales of $1.00 this month so that you make $15 an income so for reaching one sale you need to reach five people to get one sale so that means in that month you need to ask seventy-five people to buy so to reach your sales goal of $15 at a rate of five people for one sale you need to ask seventy-five people to buy and that’s a really important thing to understand a lot of people think that okay well I need five sales this month so I need to find five people ask but it doesn’t always work that way just because it’s just the numbers game it’s never personal whether or not people buy from you and you can increase this rate you can you can make this a lot easier for yourself with the credibility piece that we’ll talk about with the mission-driven business that saveco will be presenting you can use different avenues to lower the number of people that you need to reach or ask for sale in order to get that sale and that’ll make it a lot easier so you’ll find yourself writing down a smaller number of people that you need to reach each month to make your sales goals so next up we’re going to talk about the benefits of social enterprise and this is going to be presented by Danielle Norris of saveco I’m going to pull up her presentation all right so you should see your slides up now hello everybody so we’re going to talk a little bit about social enterprise or mission driven business and then also throw in a little bit of that business planning and in great practices that Krystal began with so again I’m the CEO of a company called saveco and we help business leaders and companies grow and scale their business and their direct impact in making the world a better place go ahead and go to the next slide this is me again please follow me on Twitter and email me if you have any questions I love to chat and get more information about what everyone else is doing a little bit on my educational background I have an my undergrad is in international business and I have a MBA in entrepreneurship I also have certifications in real estate world trade women’s in in ethnic studies and political policy so I’m very well-versed and this is a very well rounded concept for a CEO but don’t feel that you need to go that that’s strong I’m also an academic addict as what I call myself not having code to the next slide so we’re going to just piggyback off of crystal and business planning and within the first few years of your business especially the first eighteen months to two years it’s a little chaotic and during that time the biggest things to remember is you’re going to be doing a ton of research and have a tiny plan because that plan is going to change but like this picture says don’t let this be you and I love this picture because this talks about really understanding what the end in mind means and when you start a business you have to understand what your end goal is not only in your business but also what your end goal is in life to make sure you’re going in the right direction because you’ll start building and you’ll get to a point where you’re just like they are asking where you know we should have built something else go ahead and go on to the next slide so why is this important for social enterprise well with a social enterprise or a mission driven business and for really a company that if you have plans to scale or grow fairly large you have to have a very strong foundation and plan and one of the items as crystal mentioned is having your budget and understanding what your run rate is and what and within that budget you need to make sure you’re setting aside specific sets of funds for consulting education and self-awareness what I’ve seen as women is they’ll definitely go heavy on the education and self-awareness but as many women like to do we love to do everything on our own and we don’t actually put money aside for consultants that specialized that is so important in those first few years and it’s a big differentiator between staying small and actually being able to scale and then of course being successful you really have to understand that you cannot do it alone and you have to have a working business plan now this is not the full 30 page page business plan that you may be getting sold on this is a small two-page business plan that is going to change because your product your services and how you sell it will change no doubt about it as you get information and research from from your target market so in that make sure you’re working business plan has a long term vision and mission along with your 12-month goals broken down into three months to do with and one month to do was to achieve those goals so why is it important and what’s the next big step and that is understanding your big why or understanding your purpose in your mission so and in a purpose or a mission driven business you will need to really understand to be itself aware of what is important what your overall purpose is so you can really connect that to the mission of the business so we’re talking a lot about mission driven and purpose driven business and what that really is and the next slide crystal will talk a little bit about that so a social enterprise or a mission driven business is a business that was created with a revenue generating way but is there to solve social and environmental and justices and those and justices are definitely related to usually a personal purpose or big why that’s happened or you’ve experienced in your life where you’ve gone and you said I want to go conquer the world now and I want to do it through this mission driven business the positive about a mission driven business or social enterprise is that it is self-sustaining entity where on a non profit side you’re not you’re you’re asking for donations or grant money this allows you to be self-sustaining within the core of your business and it also allows you to create unique and innovative ways to solve the biggest challenges in the world and by solving these large challenges those are really good sellable items because those are need items versus want items so people need these services need these solutions and then they want to pay for them and that really creates a long-term strategy and then also they allow you to scale and scalability in growth are two separate items when we talk about scalability we’re really talking about expanding upward expanding nationally internationally really scaling the business growth is just a way of saying that you’re growing you’re growing your revenues and you’re not growing with scalability you’re growing additional revenue streams and in really leveraging your business so that overall is what a social enterprise is or if you hear Purpose Driven business mission driven business conscious conscious business all those are different terms for a social enterprise go ahead and go to the next slide so within a social enterprise or mission driven business it’s it’s even more important to have a strong foundation and strategy because you are solving problems and you need to know how to do that but you also really have to have yourself together it’s not like a widget where you can make you can make a widget and then just sell it in it in a chaotic forum and then start building the foundation you really have to start with that foundation and each one of these categories that that you need to understand are really things that you need to be diving into having a plan in researching and researching and researching because because you have to understand who your market is what you’re doing and where you’re going so when you look at these eight categories this is a framework that we use within our company but within this framework each one of these categories understanding your purpose and creating the culture of what your company look looks like that’s important even for the sole entrepreneur who is going in you have to really define what your culture is going to be the culture of your clients coming in how you want the world to view you and your business you have to really have your governance together that’s your risk mitigation your policies and procedures your systems and processes you have to understand everything there is to know about your client from where they’re going to be eating how much they spend where they live how they think and feel because that’s going to make you be able to sell to them you have to understand the value that your service is bringing to the community with a mission driven business it’s easy because that your whole purpose of your business is to bring value or to solve some issues so it brings a little bit of an easier time in doing that as well as an easy easier way to brand but you still have to have your aligned branding and make sure you’re showing up to the world in a systemized clear way in the mission driven business social enterprise is an extra Avenue where you’re understanding the impact that you’re creating the world and you’re able to showcase that impact and set goals around that impact and then of course can you scale are you even a scalable company or how are you hiring and how are you training so those are all categories that you’re going to want to make sure you are centering on and this is for any business as well – the social enterprise if you’re just a standard for-profit business go ahead and go to the next slide so since I have a shorter amount of time I’ll leave you with a few main Tibbett tidbits to be successful to get past about 50% mark for small businesses and then the 90% of businesses that fail within the startup and startup I usually say around up to 18 months to two years is usually when you hang out in start-up mode or when you break even and stay consistently you know several months is a good lead over that break even so to be able to do that two main things you need to be focused and that’s going to happened with a plan a well written plan and a long term strategy and you have to be prepared to really have grit you just like it was mentioned you have to ask 75 people to get 15 sales and that’s just not talking to people that’s like asking say are you by my service and you have to be willing to understand that there’s going to be people that have to say no not because your service is that necessarily just maybe they just don’t need it now they want the money for it or they’re not your ideal client and you’ll understand all that through understanding your market what as business owners we tend to sell things that we want to sell our trade I mean it’s something we love or we’re passionate about but the market does not buy based on what we love they buy based on what they love what they want and you really have to take in a – a long term view or a bigger view of really what the community wants so just to leave you with a few extra things my main things for a thriving entrepreneur in general and this is for everybody is to know yourself and your purpose in life really be really have a badass networking community you need to know people I like to give my clients or say to my clients you need to become popular now I’m just like you’re in high school you need to go hang out with the popular kids and talk to the popular kid and then really really loving to learn love to research and and read and you really need to love to do that for fun because you’re going to be doing a lot of that in your first 5 years of business make sure you’re proactive not reactive so all this planning is preparing yourself for when something does happen reactive is when you are so busy in your like oh my god I have to hire a person today and what happens is you’re in desperate mode and you end up hiring the wrong person and then you end up having to fire which everyone hates to do so be proactive in that and that you know if you’re going to be hiring or not if you plan on growing if you plan on staying so entrepreneur for the rest of your business or a small business and really reflect on that and then make sure that you have some stamina and you’re stubborn well I call it stubbornness because I’m just stubborn and other people call it stamina but you need to really have that grit and then make sure you have just one minimal Viable Product you need to make sure you can sell that one Minimum Viable Product and before you even start adding other items on there you have to sell that one and then make sure that you know how to delegate and love systems you have to create systems to be able to delegate and with women it’s hard for us to delegate especially for me I have a very hard time so roleplay delegation that’s what I like to do I go with others in roleplay it and get comfortable in delegating so I’m going to get sent out these startup there’s a startup checklist and a list of important questions you need to ask yourself and then don’t hesitate to schedule a 15-minute business review if you’re wanting to go on the business route Semenko does offer a free business review to really find out where you’re at in your company and what that looks like in becoming a mission-driven so take advantage of those free resources when you’re going the last thing is I’m going to do a little pitch that’s the next slide Krystal if you are not aware of where you’re coming at your business when it comes to your higher purpose and where it falls within your business the Benguela is having a workshop next week so take advantage of that if you’re free on the 13th and we would love to support you on that that’s all I have for today thank you for allowing me to speak it’s all you Kramer thanks for sharing that it is definitely valuable to know the mission of your business have that to present to your customers because people care about what they’re supporting they care that what you do matters in their in their community and it matters to them it’s definitely valuable to have that mission driven piece taken care of so the next piece that I want to talk to you about is your credibility so credibility is like your marketing if you’re your resume your branding anything that represents your company and tells people that you are the one that they should choose in order to take care of the need that they’re serving so when people buy from you it’s to solve a problem to meet a need even if it’s jewelry they have a need they want some jewelry they want to feel beautiful they want to look great and that jewelry solves that problem so you want to be the credible expert at solving that problem for them when people know that you are the expert and they trust you as a thought leader it makes it so much easier to get the sale okay so you can ask 75 people to get a sale and what if you can get almost all of those 75 people because they already know who you are they’ve been watching you and they already have been thinking about buying your products they’ve seen you everywhere this is what I teach I actually have a book I didn’t put anything in the presentation about it but I I just realized I should share with you I have a book called the 42 influence that shares a lot of this stuff and how to kind of build yourself as the credible expert through your personal body language the way you present yourself the way that you show up as an authority in your field and by getting in front of your customers your audience on a regular basis the more you’re in front of them the more they will remember you and think of you when they’re ready to solve that problem that you solve so my case study is miss marie forleo most ladies that I talked to better in business know who she is she’s just a very major figure and when it comes to women in business and she’s not even she doesn’t specifically target women but she very much attracts a lot of women to her content so what Marie Forleo does if you’re not familiar she has a weekly YouTube Q&A show that she does so she’s creating content all the time she puts that on a blog she has been interviewed on various shows especially by bigwigs like Oprah and Tony Robbins they are huge she has lots of things online if you look up Marie Forleo you’ll find blogs videos all kinds of coverage about her and what she does and people go ahead and pick her out because because they’ve seen so much from her she has a great deal of clout built so Marie’s product is called b-school and I’m pretty sure it’s her only product she may have other smaller things that she does but the main thing if you go to marieforleo.com you’re gonna find b-school and she only opens it up a few times a year I think she opens it up what’s occur like a college and she does one big launch where she invites people with the ask she asks people to buy b-school and join in it’s an online program where you can learn basically everything you need to know for business and people are easily and quickly buying for her I know several women to a fogger course because of the fact that they’ve already been watching her they’ve seen from that she knows what she’s talking about she is a thought leader and she has built the credibility that attracts them to go ahead and make that purchase if it’s right for them at the moment they will buy one of the things that often stops people is not having that credibility so if you haven’t built that up yet for your customers even if they might need the product at the moment they’re not sure about you so they might tell you no and that no really means I’m not comfortable with you yet I don’t trust you yet and you want to get Oh that hump in that barrier so our women of Denver program is something that I’ve created to help women to to to get over that barrier and this program can help you everybody on this call should be a business owner but even if you are on this call because you want to start a business all of this can help you as well and the program is also great for people who want to become thought leaders in their corporate career as well women of Denver is built to help women build their credibility so the goal of that is to reach your financial goals and here’s how we do that as soon as the slide switches so one of the things we do is we give you the forum to produce and share workshops so we have a really great easy workshop program that you can replicate and so it teaches you how to create you can create icebreakers it teaches you how to build your activities and I give a little bit of extra coaching to help people to figure out how to create a great program for themselves we have day workshops and evening discussions and lots of other opportunities Danielle is actually a member of women of Denver and we have a lots of opportunities that we build to give you the chance to showcase your expertise so this is all built into the program is teaching those cups and then when people cease workshops we do a video we get video clips of you teaching video clips of people responding and how awesome you did and then we write a blog about it to showcase what you did so this is something that you could share on your resume when you’re sharing clients you can create a speaker resume and start sharing to people that you have had experience speaking and facilitating which gives you more opportunities to speak and facilitate it’s something that you can showcase to your clients that says hey I am an expert and people respect that when you have been written about and showcased by an organization that’s not your own it gives you credibility just having another name backing up and saying hey she did this and she was awesome we also have a culture within our group that helps women to get testimonials so after you teach a workshop women will also often go and they’ll either email you or they’ll add it to the meetup site that we use they’ll just add little comments that say you did an amazing job I love how how much information you shared here’s one right up here on the slide that says Colleen was great and gave really valuable information I’m looking forward to defining and implementing my social strategy further and that was a testimonial that one of our members gave on the meetup site and those are really beneficial you put those on your website you can share them on social media you can use them in your brochures and branding everything that you need in order to show your customers that they can trust you and that they should buy from you we have an interview show that airs on television here in Denver it’s on Comcast channel 57 we have an episode coming on tonight at 6:00 if you want to catch us you can be interviewed on our show as a member you have the ability to apply to be an interviewee and what this does for you is max credibility I’ve had somebody we’ve only had we’ve had two filming so far the first filming we had four people that were filmed four episodes and one of the first interviewees came to me the other day and said Krystal I just got an amazing opportunity because someone found me through the show so someone watched the show she said that they contacted her because we give website links and we give information of where to find you and that person has now hired her for a gig because she was seen on the show and she was viewed as being credible and she shared some really amazing information about leadership and this is something that we can do for you through your ability to be in this very great exposure generating opportunity and our community is just awesome I mean the main number one reason you need to be here is because this is a community of women supporting each other giving each other recommendations referrals testimonials and just generally uplifting each other to help each other to succeed we all are here because we want to build something we want to make a greater impact in the world we want to make more money in our lives we want to have stronger just amazing careers and this group of women is a great place to get all of that to help each other support to support each other to get all of that everybody’s ambitious everybody’s collaborative everybody’s supportive and being around a lot of people like that is what helps you to give the opportunities that you need in order to build that business up okay and there’s a lot of training that we have available a lot of opportunities like this webinar and like other opportunities that we’ll have that will help to teach you because even networking and collaborating that’s a skill so we’ll be doing a lot to teach you how to take advantage of those opportunities how to build collaborative partnerships how to play ssin ships that lead to easier sales more sales for yourself so I want to leave you with this okay starting a business is the bravest thing that you can possibly do you and the fact that you have already done this you are amazing you are one of a very small group of people that are brave enough to go off on their own a job is amazing a career in a corporate world is amazing and you have a lot of reach but starting a business is special it’s something that only you can do because you put your heart and soul in it you put a little bit of who you are and your value into it which is very very very valuable so I want to commend you on being a business owner I want to let you know that I’m going to be sending out a workbook that will help you to go back and work on some of those numbers because the numbers are very very important it’s the reason that I failed at my very first business I said I made a lot of money in that first business but I knew nothing about money I knew nothing about revenue I knew nothing about I had no goals for how much I was trying to and I had no idea how easily it could all slip through my fingers so I want you to take that money piece seriously and really understand what it takes to make enough sales to keep your business flourishing and growing thriving and transforming your life so thank you so much for all of you for being here thank you Danielle for sharing that valuable information and look for an email coming soon this afternoon that will give you what you need in order to continue on this journey for yourself I hope you have a very amazing day and I hope to see you at women of Denver bye ladies