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I want you to think about the goals that you’re working towards. How would you define them?
Maybe your goal is:
To be famous
To become an award winning journalist
Writing a New York Times bestselling book
Become an International speaker
Invest as a well-funded entrepreneur
Become a renowned personal development coach
Whatever goals you have, even if they aren’t in the list above, can be quite misleading. The goals that I listed above actually are not goals, they’re outcomes! Goals lead to outcomes.
Think of them like this:
A goal is the core and substance of something.
An outcome helps you measure success of your goal.
Two examples of this would be:
“If you set out simply to live a meaningful and fulfilling life, then you’ll dread every moment of it. That’s like setting out to be famous but not actually enjoying the craft; the vehicle you’re using to become famous. And that’s how much of life is for most people. Wanting to be rich, famous, powerful, a leader, etc. All the fluff, frosting, and shine of life with no substance to actually support it.” – JMWightman.com
For instance, the college I’m a director at, the dean of the school of management could have the goal of providing high quality classes and a high quality school. An outcome of that would be achieving AACSB accreditation.
Once you have a goal, you can then create levels of outcomes to measure your success. In the examples above, this would be the type of notoriety or the level of accreditation.
If you’re unsure of what your real goal is, take a look at the outcomes you desire.
Often times there are consistencies between goals and outcomes that tell a deeper story. This, in turn, can help identify the … Read More
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