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User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning?
Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we know about the user, the more we can implement better tactics to ensure that this relationship is solid and lasting.
Engagement can be measured in different ways, with repeat purchases, repeated visits to a site, or in web statistics through elements such as bounce rate and residence time, number of pages viewed per user, time remaining on the web page or comments on a post. In short, it is necessary to measure and increase the user’s love for what you do.
But how can you improve user engagement without coding on your website?
In this article, I’ll talk about Smartarget, an interesting tool you can use to better connect with your users and increase sales.
Smartarget Popular Features
Smartarget is a fantastic tool that will help you increase engagement with your users by using different useful apps.
Registration is free (without credit card), and after you will confirm your email, you can start using it.
With the FREE account, you will get:
Unlimited websites
Unlimited Apps per website
Performance reports
Monthly 50 clicks on apps
One of the most popular features of Smartarget is the “Whatsapp – Contact US” app.
See how it will look like on my site:
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