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You know you want to be your company’s most successful department head and manage hundreds of employees — not just a team of marketers. You know you want to work with an organization with strong finance and HR partners so that your department has the resources it needs to succeed. Just as a maintenance department needs to performa maintenance inspection to determine what repairs need to be done, you must inspect and assess the work your department does regularly. You want to be sure that every employee is getting a fair deal on their career path. And, most of all, you want to support your team in their quest for greater profitability by helping them expand their reach into new markets and industries.
It’s no wonder that companies like Coca-Cola, Marriott, American Express, Baroda & Co., Moisture Technologies, and many others have operated for decades as one entire marketing segment or brand groups. If you operate as a marketing department or make up one department within another, this article can help you increase your corporation’s profitability while maintaining order and control over the day-to-day operations. Here are some steps you may take if you’re operating as a marketing department:
Take an Inventory of Your Marketing Behavior
One of the best ways to increase profits in an organization is to take an inventory of each and every marketing effort your company makes. This includes expenses, efforts, and outcomes that help your business earn its green light to operate. Even if you don’t spend a single cent on advertising, it’s important to know where your company is spending its money — both in terms of buying media and more importantly, the effort it’s putting … Read More
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