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Creating a blog is an obvious choice for ecommerce businesses to boost SEO, advertise, and promote goods or services. Something that’s discussed a lot about blog curation is “finding your voice”. The way you deliver your message to an audience and convince them you are not only an authority in your field but also that your blog is worth visiting again is important. There’s no magic formula to finding a unique voice for your blog, but by honing in on details, paying attention to what most engages your audience, curating your blog can become a straightforward and engaging process.
Create a Style Guide
Before attempting to create or curate content, it’s important to consider the tone you want your blog to achieve. Are readers investing in your feed because of humourous critique, formal objectivity, or a combination of the two? It’s important to figure out what tone you want your blog to have as this will determine how you engage with followers and what content you’ll want to post. A style guide won’t just help you shape your voice and tone, it also forms a framework for future content.
A style guide may be created before you have started posting, and altered once you measure which types of content perform better than others. It should include approximate word counts for different pieces of content, whether images are necessary and what kind, how bylines appear (or don’t), whether links are involved and how many per post, applicable specifics on spelling and punctuation and other relevant details. The purpose of the style guide is to provide a framework for content so that it is uniform across all platforms. This uniformity helps your blog look more professional, and this professionalism will inspire an increased sense of loyalty in readers.
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