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Does anyone
really like sending cold emails?
Perhaps not … but they’re often an essential sales tool.
Done well, cold sales emails can be a very effective way
to grow your client base and your business.
Done poorly,
they’ll be a waste of your time – and they may actively alienate your best
potential customers.
Why
You Should Personalize Cold Emails
Personalizing
cold emails doesn’t simply mean adding in the recipient’s name (though of
course you should do that).
It means making it clear that you’ve done some research
on the person you’re contacting, and explaining why your offer will be a good
fit for them personally.
We all get a lot
of emails every day … and if yours reads like a lazy piece of marketing copy,
it’s going to simply get deleted.
If you want some examples of what personalization can look like in action, take a look at this post by Leadfeeder, which gives four real-life cold emails (and their results), and breaks them down into templates that you can use too.
Personalization
makes it clear that your emails aren’t spam, too: crucial if you don’t want to
run into technical and legal issues.
What
to Focus On When Personalising Your Cold Emails
When you’re
personalising your cold emails, look for opportunities to do one or more of the
following:
#1:
Mention Shared Hobbies, Interests, or Location
Do you and the
recipient share a hobby, like golfing or running? Did they once live in the
same town as you? Are you both keen fans of Game of Thrones or Breaking Bad?
Whatever the
connection might be, it’s a great way to instantly personalise your email and
make it clear that you’re not just sending the same ma… Read More
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