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Until the middle of 2019, podcasts have not been associated with SEO. However, Google has changed everything with the announcement that podcasts will be transcribed and crawled by search bots. Thus, they will be ranked and influence the position of a platform in the search results.
Benefits of Podcasts
Since that time, this method of information provision is gaining its popularity. Some platforms use them as an addition to their blog, while others are focusing on the promotion of the audio counterparts only. What are the benefits? Let’s figure out.
Optimization of podcasts positively influences the number of listeners, therefore, the target audience is expanded.This leads to the increase of brand awareness, therefore, the site will be ranked better in the SERP.Also, when users are listening to podcasts on your site, they spend more time there, which serves as a positive signal to Google that your platform is interesting to users, thus can be trusted.
As you can see, the decision to add the library of podcasts to your platform will contribute to the promotion of your site.
Tips for Podcasts’ Optimization
It is crucial to remember that not the presence of the podcast matters. Content is the King. This applies to audio files as well. The information on your podcasts should be interesting for users to listen to. Aside from being voiced properly, a podcast should be optimized.
Keywords: Just like before writing a blog post, it’s necessary to get ready for the podcast recording. Check which requests are the most popular among users (this will help choose topics) and use the relevant keywords. They should be also used in tags and heading, though, be careful in order not to overspam it.Answer Users’ Questions: Nowadays, people are tying their q… Read More
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