This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/10/01/how-hybrid-publishing-can-help-you/
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by Alinka Rutkowska, author of “How I Sold 80,000 Books: Book Marketing for Authors“
If you’re an entrepreneur that doesn’t yet have a credibility book, you may wonder how to go about writing one. You know it would bring the rewards you’re seeking: business growth, profitable book sales, more customers and clients, and notoriety in your field.
Consider what writing books have done recently for these authors:
Malcolm Gladwell (“Outliers: The Story of Success” is at 285 weeks on the NYT Bestsellers list)
Mark Manson (“The Subtle Art of Not Giving a F*ck” is at 138 weeks)
Yuval Noah Harari (“Sapiens“
A cleverly and well-marketed book is a powerful way to become known and grow your business. As an expert, your book is your ultimate business card. Nothing increases your authority in the eyes of your customers, employees, and strangers as much as being a published author – particularly a best-selling published author. With that said, most books struggle to sell more than a few hundred copies.
The need for authors to launch a book without going through the massive lead time and struggle to land a contract with a traditional publisher has created the concept of hybrid publishing.
What Is Hybrid Publishing?
To understand hybrid publishing, you must first examine the primary options in the book publishing world: traditional publishing and self-publishing.
A traditional publisher pays an author for the rights to their work, then creates the book and markets it through convent… Read More
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