This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/08/16/how-sharing-your-story-with-the-world-can-lead-to-success/
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by Jean Paul Paulynice, MBA and author of “It’s Time To Start Living With Passion!: Your Journey to Self-Discovery“
All entrepreneurs have stories, of failure and triumph, that drive them to turn their dreams into reality. Your story matters. Starting a small business can be a frustrating and lonely endeavor and keeping your story inside doesn’t serve you or your clients. Sharing your story is one step you can take to get out of a rut and on your way to success.
Clients (and consumers) are interested in the “why”.
While a great product and service can go a long way when making a sale, learning what drives a brand to do what they do creates a powerful connection. Everyone loves an underdog story, and nothing is more inspiring than someone going from zero to success. Stories push people to think differently and follow a call to action.
For example, a young Howard Schultz got the idea for upscale espresso cafes while on a trip to Milan. His employer, a Seattle coffee bean roaster, didn’t want to own coffee shops, but they did finance his idea: Starbucks.
Another particularly inspiring entrepreneurial story took place in 1917 in Japan. Lacking a formal education, Konosuke Matsushita created an improved light socket, but his boss wasn’t interested. After making samples in his basement, he expanded to other electronics. Today Matsushita Electric, now known as Panasonic, is worth billions of dollars.
Your story can help your peers.
Let’s say you’ve worked your tail off and navigated obstacle after obstacle to get to where you are. That story of the struggle to success can bring hope to those who have just started a business of their own or are having a difficult time with their current business. In my book “It’s Time To Start Liv… Read More
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