This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/31/how-to-create-a-great-sell-sheet/
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As an entrepreneur, you’ve created a product that you can be proud of. Unlike wannabe entrepreneurs, you took an idea from concept and executed it into a tangible item that you can sell. You’re already several steps ahead of entrepreneurs who managed to fail. Now that you’ve made a couple dollars selling your product, you might want to take that traction in another direction. Logically, the next steps you might be considering is getting your product into stores. And one factor in that equation is creating a sell sheet.
A sell sheet is a document that’s just a page or two and contains all the information about a product that a decision-maker needs. This powerful sales sheet can be delivered my mail or by hand, and they’re a great tool for getting your product into stores.
Before you begin approaching distributors and retailers, it’s important to think about what’s the right approach for you. For instance, as a small local company, you might use a Venn diagram to compare and contrast the differences and similarities between separate vendors. You’ll use your diagram to hone in on companies you want to target with your sell sheet. Once you get started, here are a few tips for creating a great sell sheet:
Include All the Essentials.
There are several components to a great sell sheet, and it’s important that you cover all your bases. Any person who receives your sell sheet should have all the information they need to know about your product. Here’s a few things you should include:
Multiple product illustrations and/or photos (if your product is still in prototype phase, be sure to hire a professional designer to create a high-quality rendering)
A short, snappy description
Information on where the product can be purchased
Any documentation that could … Read More
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