This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2019/11/live-streaming-small-business/
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Written for EO by content marketing strategist Berta Melder.
Video marketing has become one of the most popular tools that help businesses raise brand awareness and engage with their target audience. Video content is extremely popular so it makes sense that it should be part of our marketing outreach to prospects and customers.
According to research, including videos in emails can increase click-through rates by 300 percent, while adding video content on your website leads to 41 percent more traffic.
No matter whether you’re a B2B vendor or consumer brand, your customers will love videos. Plus, filming and posting videos on social media will not drain your budget. If you’re looking for effective methods of marketing for your small business and even smaller budget, social media and videos are a must. Moreover, you don’t need highly produced videos. Just start live streaming on social media for an authentic perspective your customers will engage with.
Why Your Small Business Needs Live Streaming
Firstly, live streaming is simple to do and cost-effective. All you need is a smartphone with a decent camera and internet access. Many brands and influencers use Facebook Live to connect with their followers. However, we recommend that you also go live on Twitter and Instagram. Even LinkedIn allows you to stream videos for your business network. And don’t forget about YouTube.
Millennials love live streaming so it will be easy for you to engage with this section of your audience. Additionally, 80 percent of people would rather watch a live video than read a blog post. You can use your live videos to answer questions from your customers and prospects or to broadcast product tutorials. You can also let your audience take a sneak peek behind the scenes … Read More
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