This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2020/03/3-things-leaders-shouldnt-do-during-the-covid-19-crisis/
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Contributed by Amy Power, founder of the PR and social media firm The Power Group.
Reputations are won and lost during times of crisis. That’s good news if you are a brand that can step in to solve a piece of the pandemic problem by feeding first responders or creating a program to help hourly workers. But for other organizations, it may not be so obvious.
It is instinctive for most entrepreneurs to move quickly and rush to speak and act, but you can cause your brand serious harm if you don’t consider these tips.
DON’T ask the wrong question.
If you and your management team are asking yourself, “What should we say? What should we do?” then you are asking yourself the wrong question—which may lead to the wrong actions.
In his book, The Agony of Decision: Mental Readiness and Leadership in a Crisis, author Helio Fred Garcia says the right question to ask in any crisis is, “What would reasonable people appropriately expect a responsible organization or leader to do when facing this kind of situation?”
This is the place to start. When you pose this question to yourself or your management team, you’ll find paths you might not have considered. For example, the answer may be prudent measures to ensure public safety, an apology, a new way of serving customers or something free.
EO members, be sure to check the EO COVID-19 Communications Centre for the latest webinars and resources from the EO community. We’re in this together. #EOTogether
DON’T think only about yourself.
You want to protect your company, your employees and your family, but a pay-it-forward mentality may help others who will remember you in the long term.
For example, if you have historically supported animal chari… Read More
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