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entrepreneurs survivalWritten by Abdul Wahab Al-Halabi, partner, Decker & Halabi, and member, Entrepreneurs’ Organization UAE. A version of the following article originally appeared on Entrepreneur Middle East.

As an entrepreneur in the UAE, I have been in consumer-facing industries, such as leisure, food and beverage and fitness. As everyone knows, ever since the coronavirus pandemic hit us, most of these businesses have gone from making money to generating almost zero revenue, across the board, in a matter of weeks.

It is one thing to deal with challenging business environments, but it’s a totally different discussion when you are no longer able to operate your enterprise at all.

These are some of the key thoughts and decisions that have been on my mind as I looked at my entrepreneurial ventures:

1. CASH

As soon as you see yourself heading to a zero-revenue situation, it is time to assess how much cash you have in the bank, and calculate how long you can last with it. If you take the decision not to fold your business, then you have to develop several scenarios of how long the shut-down will be for, and what the ramp up will look like afterwards.

In our case, we did just that. We also had a very brutal look at our costs. We stopped all payments while we did this, and then had very hard conversations with all of our landlords, suppliers and creditors. It’s good to see that the government has been extremely supportive, and that has been shown in the attitudes of lenders.

However, in our industry, leverage isn’t common, and we do have debt. At the end of the day, the primary objective of this exercise was to figure out how we could be still standing on our feet when the fog lifts.

2. PEOPLE

Consumer-facing businesses like o… Read More

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