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Marketing is complex in itself, but it comes with even more unique challenges when your agency focuses on crypto and NFTs. In the last few years, we’ve seen massive market changes that shocked the entire financial system, and as a result, our agency quickly learned how to adapt. Our goal is to help clients with everything from token launches and community building to social media management and PR communications.
And although those challenges have been daunting at times, we wouldn’t have it any other way. We love working in this industry because we believe in the technology behind it. However, we have learned some critical lessons in five years of running a crypto and NFT marketing agency, and we’re happy to share them.
Hire the best and brightest
The most important lesson we’ve learned is to recruit the best and brightest consistently. When it comes to crypto and NFTs, things move quickly, and the landscape is constantly changing. You need adaptable team members who can think on their feet. We learned that the prominent visionaries who were able to execute rapidly launched the most successful campaigns by surrounding themselves with the most talented team possible. Whether their expertise ranges from gaming and finance, or art and tokenomics, it’s critical to select the right people carefully. We’ve found that the best way to recruit blockchain talent is through events and word of mouth.
Of course, it’s about more than finding smart people. You also need to find people who are passionate about the industry and believe in technology. The crypto and NFT industry runs 24/7 because of its global nature. The most successful business campaigns were launched by those who gathered a team of brilliant minds across multiple disciplines, including developers, engineers, capital raisers, marketers, and more. They acted on their vision quickly and efficiently. This combination of skills and attitude will help… Read More
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