This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/08/31/how-to-frame-a-winning-argument/
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by Carla D. Bass, Colonel, USAF (Ret) and author of “Write to Influence!“
Need to persuade others to your point of view? Representing a contentious position at a meeting?
Try these seven tips to frame a winning argument. They comprise a two-pronged strategy – composing and then presenting your message – and apply to written products and in-person exchanges.
1. Know the topic.
Your credibility rests squarely on this. First, ensure participants agree on the issue to be resolved and parameters of success. Then, research the subject thoroughly to argue from a position of strength and knowledge. Identify key points and fortify them with supporting evidence, the strength of which can make or break your case. Think around the corner – anticipate and answer questions your communication might elicit. Next, identify the counterarguments and their underlying rationale. Communicate with those holding contrary views, who might welcome the opportunity to elucidate!
2. Know your audience.
Identify key participants’ opinions on the topic at hand. Know who supports and who opposes your position. The latter is especially important. Think like an investigative reporter to comprehend contrary opinions and competing agendas they might reflect. Like a coach readying his team for the big game, you must discern the various views and strategies in play and prepare to address them.
3. For… Read More
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