This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2019/10/3-steps-getting-web-analytics/
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A version of this article appeared originally on the blog of Bluetrain, Inc., founded by Bryan Smith. Smith is a member of EO Edmonton.
Plan, implement and maintain. These three steps apply to almost any aspect of a business, but they are often overlooked in web analytics. In an increasingly online world, websites are key to running a successful business. Ask yourself if your website is doing what you intended it to do. Can you even determine that with the analytics you have?
Web analytics are technology solutions that enable you to collect and report data on how your customers interact with your website. This information can be used to analyze and improve how your website is helping you meet your business goals.
Businesses put hundreds of hours and thousands of dollars into building sites they think are amazing, but they often don’t put enough resources into ongoing tracking to find out if their site actually works. Are they getting the key outcomes they wanted from that massive undertaking?
Here are three steps to drive better business decisions through web analytics and reporting:
1. Plan web analytics
Planning is a key part of any business, and web analytics tools are invaluable for making business decisions. As you design or redesign your website, build an analytics plan that will give you insights into your business performance and inform your decision making.
Look at what your current site tracks as a baseline, and then determine if that information is helping you meet your business goals. Decide what additional or other data you nee… Read More
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