This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2021/10/my-pandemic-pivot-from-0-to-130/
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Contributed by Amanda Ma, founder and CEO of Innovate Marketing Group and EO Los Angeles member.
As entrepreneurs, we go through ups and downs all the time. These ups and downs impact us deeply because we are so close to and personally invested in our businesses. I am an avid entrepreneur and have now been in the events industry for 15 years.
In March 2020 when the pandemic hit and the US shut down, the events industry was completely disrupted. The entire industry ground to a halt. In my company, projects left and right were being cancelled or put on hold indefinitely. Employees throughout the industry were being let go or furloughed.
The disruption impacted my business negatively in a significant way. It was a very scary, uneasy time to be an entrepreneur. There were moments when I thought to myself, “How will my company survive this, and how much longer can we possibly last?” Considering the multiple unknowns of the pandemic and its impact on the entire world, not just the United States, it was impossible to guess.
Leaning In
In that moment, despite the rampant uncertainties, I had a choice—to give up or to lean in and lead. I refused to take my foot off the pedal even though my back was against the wall. I knew I had to come out fighting like a warrior. I thought to myself, “This ship is not going down on my watch!”
I needed to come up with a solution. My brain was constantly working on it. There were days when I was mentally exhausted, but I forced myself to go back to the drawing board and think how I could save my company and my emp… Read More
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