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Contributed to EO by Eden Gillott, an EO Los Angeles member and president of Gillott Communications, a strategic communications and Crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation, and serves as the EO Los Angeles chapter’s Accelerator co-chair. We asked Eden how AI-powered language models such as ChatGPT can help entrepreneurs manage Crisis PR. Here’s what she shared:
As entrepreneurs, we all know that crisis is a part of life. Whether it’s a product recall, lawsuit, disgruntled employee, or social media scandal, how your company handles a crisis can make or break your reputation. That’s why it’s essential to have a solid Crisis PR plan in place. But how can you stay ahead of the game?
One way is by leveraging the power of technology, specifically AI-powered language models like ChatGPT. These tools can help you navigate a crisis, communicate with your stakeholders, and ultimately protect your reputation.
EO members have already shown great interest in ChatGPT—from Zoom presentations with Sagar Pandya (EO Chicago) to WhatsApp groups launched by various members, including Quan Gan (EO Los Angeles North) and social media posts by so many more members.
As a friendly reminder, the benefits and considerations covered in this post are not a comprehensive list by any means! Think of them as a jumping-off point—like the first pancake in a stack that’s always a little wonky but still delicious. Use them to spark your creativity and develop even more ways to leverage technology in your Crisis PR plan. Happy brainstorming!
Benefits of Machine Learning in Crisis PR
Here are three benefits of leveraging tools such as ChatGPT as part of your Crisis PR strategy:
Reduce communication packet turnaround time. When a crisis hits, every second counts. That’s why it’s essential to communicate with your stakeholders as q… Read More
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