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Have you seen the new study in Nature that “conclusively proves” remote work harms innovation and creativity?
That study echoes anecdotes by leaders such as Sallie Krawcheck, CEO of Ellevest, who claimed remote work made her employees more productive but less innovative, and Sam Altman, two-time CEO of Open AI, who said that remote work undermined creativity for startups.
The narrative that traditional, in-person work environments are the sole breeding grounds for innovation and collaborative breakthroughs has dominated the discourse. In reality, this narrative is not only outdated but fundamentally flawed in the context of our modern, technologically-driven world.
Unveiling the Facts: A Study on Innovation in Remote Work
The study published in Nature examined over 20 million scientific studies and 4 million patents over 50 years, highlighting the traditional view that physical proximity enhances innovation. However, this perspective began to shift dramatically after 2010, thanks to technological advancements that facilitated remote collaboration.
Carl Frey, one of the original authors of the Nature paper, and Giorgio Presidente from Oxford conducted a follow-up study. It revealed that post-2010, tools like Trello, Zoom, and Slack bridged the gap in remote collaboration, leading to a significant reduction in the innovation deficit previously observed in remote teams.
In the 1980s, remote teams were 5 percent less innovative than their in-person counterparts, but the gap narrowed to 1 percent by 2010. Surprisingly, after 2015, the trend reversed, with remote teams not only catching up but also leading in innovation.
Studies underscore the crucial role played by robust internet connectivity in enabling and enhancing remote collaboration. Specifically, teams whose members had better broadband connectivity experienced improved outcomes on innovation. That evidence further supports the idea that refine… Read More
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