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Think about the last event you attended. Was it magical or mediocre?
Now think about your next company event. Are you on track to wow your audience and connect with clients and potential customers?
With company and corporate events, you want to be sure to reach your marketing goals by connecting with your target audience and creating brand awareness. You can even create a more meaningful impact that helps grow your brand through events and experiences that bring the brand to life.
“In 2024, events will revolutionize customer experience by embracing innovation, sustainability, diversity, and impactful brand collaborations,” says Amanda Ma, an EO Los Angeles member and CEO of Innovate Marketing Group. “Beyond entertainment, events aim to be transformative catalysts for positive change, leaving attendees not just entertained but genuinely changed.”
In the dynamic world of event planning, the pursuit of excellence is a constant endeavor. What transforms a good event into an unforgettable experience? How do you captivate attendees and leave a lasting impression?
Amanda hosts the Event UP Podcast to share best practices for hosting memorable events. Drawing from the insights of seasoned professionals in the event industry, here are seven transformative tips from the podcast to help elevate your upcoming events to new heights.
Leverage unique spaces to offer VIP experiences
“Finding unique spaces is really valuable now. For significant size events, you are going to need large conference rooms and large event spaces. But what we are finding is that what grabs people’s attention is having more intimate connections with your clients at special, unique types of venues. When you have a wonderful dining experience at a really exclusive venue, that’s going to drive people to come to an event, because not everyone can get to that. It feels exclusive.”
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