How to Start an Online Business | Six Steps to Success Online

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okay my name is MIA I’m happy made it to this video training so I’m going to teach you right now my basic principles and philosophies to grow a six-figure business in six months so let’s begin okay so these are going to be the foundation questions that you need to answer in order to move ahead okay who what where and how these are the building blocks of any single business in the world regardless of if it’s a six-figure business a seven-figure business of a figure business and a fine business on the moon business on the Mars business or right here a Toronto business it doesn’t matter these principles apply to everything in business the groundwork okay think about a house you got to build a foundation first before you put the roof you can’t do it opposite can you know exactly first part is the hoop let’s go through it one by one with the board – over here who there’s two parts – who first of all is who are you talking to that’s the most important thing in any single business in the world who are you talking to what is your demographic who is your custom avatar so let’s write these things down right right down custom avatar so what does this mean custom avatar it means finding out exactly a singular individual that you’re talking to we like to first start off here and narrow down like this I’ll give you example let’s say roughly 20 year span so males between the age of 20 to 40 what are their top five problems what are the top five likes what are their buying habits what are their spending habits whether they live where they hang out online what are their social media habits etc etc etc then we start cutting it down narrowing it narrowing it narrower narrowing it until we have a solid singular individual for example Mike Mike is a male between the age of 28 to 32 his main problem is struggling to grow his business past quarter million dollars a year he has done x y and z types of programs he invests roughly anywhere from five thousand to ten thousand dollars a year in self-development courses and he’s primarily located in Canada United States and these are the websites that he visits and these are the other auxilary products he’s purchased in the past see how specific we are and it’s really important because the more specific you are with your custom avatar the more Jedi mind power you have because you’re in their mind think about that you know exactly how they’re thinking think how much easier your marketing is going to be because that’s the first step is really understand who are you talking to and it’s going to take time you know this is an overnight thing figuring out your custom avatar it’s going to take you a lot of work dedication but in the end it’s worth it okay so there’s a second part to who and the second part is who are you so I’m going to put a big you who are you for example we got health coaches business coaches life coaches financial coaches athletic Coaches etc etc but in each of those different categories there’s so many different sub blue you know sub levels and micro niches so it’s really important that you figure out what type of micro niche you want to dominate if you’re in the health world maybe your sports coach dealing specifically with Olympic athletes if you’re in the business world though maybe you’re only dealing with e-commerce ores see what I mean we really have to narrow down who you’re speaking to because you know your products and your services can apply it everybody I can’t sell these whiteboard marker pens everybody can I only certain types of people in the world will actually use them so figure out where in the micro niche do you dominate okay step two is the watt what what are you talking about now I know who you’re talking to now what are you talking about I highly suggest you figure out at least 20 so let’s write this down figure out a least 20 to 30 problems of your ideal client and solve them simple as that and if you want to know figure out like real real deep problems go in forums remember because of your research from the first part finding out your demographics you now know where your ideal client hangs out online so go in those forums such as core such as Yahoo Answers all these other different realms and figure out what their problems are based on how to communicate there and solve those problems this is what we’re going to use later on in our marketing to make content for example articles podcast YouTube infographics Pinterest etc etc etc we’re going deep into the human mental psyche of your custom avatar you’re literally in their mind solving their problems as simple as that okay so figure out 20 to 30 problems what okay so next next next next is where right where you’re talking about what so you dress the wah maybe for example oh I have issues making money cool let me solve that for you that’s the what that’s a problem now where are you taking them so there’s two parts to this if we’re looking at this is a Super Mario analogy Super Mario I didn’t make this up I forget who said this anyways I’m taking it Picasso has a saying good artists copy great artists steal boom okay so obviously no Super Mario he eats that flower and become Super Mario so he goes for something like this then – something like that right that’s your job it’s your job to take your client from a puny little Mario to a Super Mario okay so your content for example say I’m gonna draw I’m horrible I am a horrible artist but anyways that’s your client you know and you know they’re kind of crying and tears on the eyes you know they don’t look happy right okay this is you right here I’m going to put down you and your job right here is to educate and teach them either with your service product content article whatever it may be you’re giving them that flower so I don’t know what your flower is but maybe it’s an article maybe it’s a podcast maybe it’s a service maybe it’s a product so let’s make that a little bit easier we’ll actually have so I can symbolize a little bit better but we’ll have like a flower in the middle so you guys understand so that’s a flower that’s your client right going this way ooh that’s starting off bad so going this way right you should end up like this right somehow you know jacked like this boom so I’m like super worst artist in the world Casas would be proud or wouldn’t even have no idea anyways they’re here they consume your flower you’re content now they’re there their Super Mario so that’s your job you have to show them where you’re taking them you have to future frame himself Anthony Robbins talks about this Jim Rohn talks about this people don’t buy features people buy emotions and feelings so if you can show your potential client where you want to take them for example they’re here they consume your flower your products or service or articles and by consuming that they can see where you’re taking them is very powerful so when you’re doing marketing each article that you have each podcast you have each video have such as this to show your potential client where to take them to take them from a puny Mario to a Super Mario okay that’s the where so this is the last part how do you get to the final creme de la creme when it comes to this formula remember we just talked about the where where are you actually taking your ideal clients or your potential clients right your future frame them right you future picture them meaning it just imagine no by doing X Y & Z you can achieve this and by and you did this by supplying podcasts by giving value by doing articles by doing for example infographics whatever them the medium of communication is you are actually giving value and showing them the possibilities of getting to that destination they want now the question is how did they get there right and this is where your flower comes in your service in your product okay so let’s go back to mr. normal Mario he’s right here and remember he’s sad right he’s sad he’s crying he’s like boo-hoo-hoo I don’t have muscles okay he is reading your article and your article is talking about the where where you can take him just imagine you do these abs you do it like this etc etc etc right then eventually you can become super strong right something like that no super strong and that’s Super Mario right there you super strong but there’s something missing over here what’s that that is a how this is a put money sign right here this is the flower but that’s your flower because once they read the where write articles podcast YouTube etc how did they get there this is where your service and product comes in right so for example I mentioned want to get six-pack abs and the only had like a tip of information here well guess what your ebook can get them there seven dollar ebook or you talk about a business course and you give them a little bit information here well guess wha this is a master business course where you lay down everything your fundamentals your secret you took 20 years of being an entrepreneur and you condensed it within 20 hours that’s how they get there right so it’s something the analogy of tip of the iceberg this is a tip of the iceberg so if they’re looking at this that’s all they see they get the nibble of the iceberg at the top the rest is this down here and that’s why it’s really really important to set the frame right you can’t do the how before the where right that’s why it was important to the what where how in fact the who what where how right all in the right singular order you can’t mix and match them it doesn’t work that way because it goes back to mental framing okay so that’s the how that’s the final part of this basic formula that ends part one next part is going to be the online aspect where I’m going to delve in deep when it comes to online marketing how to actually structure your website how to create traffic and how to do the email marketing on the back end so stay tuned for part two okay guys so this is part two the online aspect and we’re going to move pretty fast it’s not super complicated the first part was the most important standing the basic philosophies of business okay so we’re going to be breaking down this into I believe we’ll say four different parts so four p’s okay and basically this is how it’s going to look so these are the four piece T is traffic H and M so H is either homesite or M is mothership C is conversions as to sales those are four main pillars right so let me write down pillars over here pillars okay so the four pillars of any online business regardless ecommerce selling coaching packages info products etc site such a it doesn’t matter it’s all the same okay I’ve used these same principles on multiple businesses are online all of them scale quick fast easy it’s not complicated but their systems or structures it’s not you running rolling this all I’m going to do this thing now there’s a reason I Ryan to all this madness okay so let’s begin for colors we shall work like this well well let’s start from your home site first we’ll skip pillar one and just go to the home site then we’ll go back to pillar one for a second okay so for work looking at your home site right remember this represents who you are online and if I go to your website and it looks cheesy and it looks outdated that leaves a bad taste in my mouth I’m not talking about spending a lot of money on the website I’m just saying general basic common sense there’s themes you can buy for 50 bucks off a theme force and get a person on oDesk or alliance to upload it for 100 bucks I kid you not for under 200 bucks you can have a kick-ass website so there’s no excuses I’m serious there’s no freaking excuses okay so when looking at any website per se right away so if we’re looking at above the fold over here 30% over here say this is a 30% line so you guys understand right majority of views these days are from mobile that’s it you know person all my business online 70% is mobile so people actually don’t see the whole screen it looks nice but they don’t see it they see this right so above the fold is really important because this is where you want to have your USP unique selling proposition right so we’re right down you sp so what is a USB if I go to your website and you’re selling for example fashion I got to know right away if this fashion is for me and there’s two ways you can do USP either through imagery when you go on your website and wow that vibes with me I’m connected to it or by text so it’s your responsibility in the upper 30% right here to put a USP so in our fashion businesses we have is for example we pull a mail I can’t draw but I say a mail and it’s on these that looks ripped and right away you know for a fact if you’re a young male and you buy with that you’re staying as simple as that as opposed to us having a woman in their undies which is not our demographics or a market right same thing with it like text oh you can add like we help companies scale fast that’s a USB so filing on your website and that’s the main text right here I know if I’m a company from 500k or a million ruffling that range and I need help scaling you have the potential to help me so it’s really important because if I land on your website and it says nothing well who the fuck’s it for right I can spend time people have time people have the biggest issues with a DD today you think they have time to scroll through all then what does this guy do no hope they don’t so when they land on your website it better be crystal clear on who you are and what services and benefits can you provide me remember companies people etc we are all egotistical you have to piggyback on the egotism of every single human being in the world so figure out what your USP is Isaac rate that into an image or a text and keep it above the fold and it’s crucial to the some right here somewhere right here will put you know sub somewhere up there either a button or a bar or a box whatever maybe it has to be for your email subscriber list because that’s the genesis that is the ethos that is the blood life of all businesses online I forget the staff but they said every single email right now is roughly worth to all companies online forty-two bucks for the lifetime value of an email forty-two dollars think about that you got ten emails a day 100 emails a day some cases a thousand emails a day you do the math it’s you can scale that quite easily and quite fast right so let’s repeat 30% USP and get an email okay that’s generally speaking that’s I’m not going to get too much more complication with that but that’s how your home site should look okay so now you built out your site and you have to worry about traffic where are you getting traffic from we got a couple options we got we got Facebook right we got Twitter we got you know YouTube we got Instagram you got Pinterest etc etc etc which one is right for you all the above when I tell you right now you’re not going to concentrate on all of the above you need to utilize all the above we got to figure out your 8020 rule meaning where are your audience or where are your avatars or your ideal clients spending most of their time on is it Facebook well guess what that’s your number one marketing channel right there is a YouTube well guess what that’s your number one marketing channel right there so take your time and identify where your tribe is online for example Pinterest majority is females age 30 to 50 the businesses we have usually male is why would we spend time on Pinterest we still pin but that’s not where demographics is and I don’t care about the traffic from there it’s not qualified leads however YouTube and Twitter if we look at analytics you look at background that’s where our tribe is so what does that mean and more time there it’s not the it’s never the amount of traffic people were somewhat more so it’s not more traffic it’s qualified traffic right what do you want to have I’m gonna have you know a thousand people a day to your website or gonna have ten super hot targeted leads your website that Toninho for example seven or ten will buy which one you want to have a thousand untargeted leads or ten super hot leads that seven out of ten want to buy I’ll take this any single day over a thousand any single day so remember it’s about getting targeted traffic and the key to all of this is simple I’ll tell you the key right now let me give you a formula when you’re first starting off you gotta hustle hard okay so once you identify your channel say it’s YouTube I recommend you know say its content market whatever it may be right YouTube Twitter etc blah blah blah blah you should at least three times a week and this is just for the beginning three times a week post so what does this mean this means new content three times a week I know it seems law but you got to get the ball rolling and parallel with that I would highly suggest pay traffic ads which I won’t get in today that’s all different story but three times a week so make three videos a week if you’re doing YouTube if your main target is for example Facebook right so do three pieces of content marketing on your website link that to your Facebook post in fact I tell you about trick with YouTube even the videos you do on YouTube you can edit them a little bit so for example you have a call to action on the end of the YouTube video you can cut that out and actually take that same video and upload it to Facebook right it’s a two-for-one it’s a no-brainer right there in fact I prefer video over any piece of content marketing because this is what you can do you can take a video such as this you can rip the audio now it’s a podcast so you can rip the transcript transform the transcript now it’s a blog post you can take that transcript once again and hire somebody oDesk you can make beautiful slides so like a PowerPoint now I can put up to SlideShare right so now you can take once again that blog post that you came from the transcript add some pictures do some nice graphic design too and now you got it infographic do you see what just happened there you took one piece of content which is this video right now you made multiple pieces of different content syndicated across the net that’s ROI right there that’s using your head right instead of you doing a million things all over the place right so if you wanna copy this go ahead copy it I highly suggest that you do it’s going to save your time so going back to this again for traffic so whatever medium you pick Facebook YouTube whatever maybe three times a week if you can do more more if you can do a five five you can do ten ten the more the merrier because at the end of the day you have to create an authority website Authority channel people have to trust you to buy from you and you have to draw in the right leads you’re gonna draw in warm leads nothing’s better than warmly so once cold leads yeah we use them but they’re hard to convert it’s a longer buying process as opposed to warm leads right so if you’re putting out there articles on e-commerce on health whatever maybe and a person’s who generally interested in that article opsin gives you know their email for something it’s easier to convert that person into a customer you get what I mean okay so this is step three of the pillars and we’re gonna be talking about conversions so step one was the traffic sources so we got YouTube Facebook content marketing all these other different syndications they go back to the mothership in the mothership so that’s your home website you’re gonna get conversions so this is how it’s done you need something called a lead magnet you heard them you heard this before free report free video series blah blah blah blah blah now before you ask the question which one is best tell you the truth I really don’t know I’ve tested them all I’ve done video series I’ve done free reports of them checklists I’ve done books Jesus I’ve done every single thing you possibly think about some have worked quite well others haven’t worked in fact some that have worked in the past really well don’t work anymore so I’ll tell you what has worked for me I tried them all and I let math tell me what wins right analytics I go in the back and I see this ones converting cool let me keep on using that one and the other ones i discard so try it out maybe start with three checklists video series and a free report on something okay so they go to your website they see your lead magnets plural in a singular plural and they give you their email address now generally speaking I’ll lease like this see a 10% site-wide conversion meaning if you’ve done the copyright you’ve done the position right pop-up boxes you have in your about page also an opt-in box above the fold remember the 30% an opt-in box when they’re reading your articles write your content like this there should be an opt-in in the 30% and at the end of the article the name of the game is emails right so you have to give your potential client a million chances to opt-in don’t just give them one chance there’s a million chances right so if you do it right generally speaking you should see a 10% site wide conversion so what kind of software is do I like to use for your email collector Aweber activecampaign actually that’s my favorite right now activecampaign is awesome if you haven’t tried try it out get response is really good in MailChimp there’s the other ones there’s Infusionsoft there’s entre poor but don’t waste your time truthfully if you’re not doing it yourself that’s fine you can outsource those but if you are doing email marketing yourself I would highly recommend either Aweber or activecampaign those are my two personal favorites okay so that is the second part is the conversions right and now the final part sales the backend email marketing right so I’ll tell you well I’m gonna tell you let me show you a little quick funnel I made before to set up consultations for one of my clients right so this is called a four stage call really get better at just yeah art wasn’t my forte somehow I can draw telephone I guess that’s an old-school telephone anyways you get the idea so now they’re on their email list and this is sequential per day that’s the fourth day this is simple funnel we’ve created for one of my clients she’s a naturopath and this is something we set up for her so as soon as person opted in she gave a free report the first email Digga is something about her she introduced herself hi my name is Anna leave an email but ex thank you so much for opting in I would like to tell you a little bit about myself and she goes into details about her story who she is where she comes from her pains or turmoil she she pretty much lays out the heroes during joseph campbell talks about so this is a great opportunity to build rapport and build you know deep deep rooted connections with your potential clients so that’s the first thing we did second thing we did is we did a case study from one of her patients so basically before and after she came to us with this this is how we fixed her that’s it nothing else the third one same thing so we had two case studies the fourth email and this is all in each day meaning day 1 day 2 day 3 day 4 the fourth email as a general story about the birth of the clinic about helping people globally about the bigger vision life and finally at the end of the email I’ll say roughly 35 percent below so we’re looking at email like this they’re reading to 75 percent level 35 percent or 30 percent below is a call to action to set up a free consultation that’s it simple as that and I’ll give you the math right now so 100 people opted it in 100 people got the first email right away because that’s automatic I’ll say roughly 65 percent saw this 45 percent saw that and I’ll say roughly another 40 percent saw down for looking at open rates on our back end give or take okay now out of a hundred people going through this four-part email sequence she got on the phone roughly 18 people I don’t if you guys can see that but let me put up here 18 people out of the 18 people she closed roughly Center seven people are the 18 people this is local business and these aren’t small packages 1,000 2,000 3,000 4,000 5,000 there’s a one VIP packages $10,000 right so you see the possibilities when it comes to the backend funnel this is something simple we can all get geeky and do fractals and split off go this way go that way depending on automation service you have but this is just standard basic but why did it work it’s all about pre framing remember we started from there the who what where and how right that’s where the business started from and then the targeted traffic getting the warm leads right because you’re solving their problems you’re showing them where to go that’s the flower right there they go on the phone remember they’re reaching out to you’re not calling them this isn’t cold calling this is inbound it’s not about they’re calling you they’re setting up the call it just goes to show you the power and I think about this if she had a thousand people 10,000 people so when I see a lot of business out there complaining about you know the business isn’t growing or they can’t make money online I’m like you don’t have the philosophy set in stone you’re working backwards right you’re trying to take bits and pieces of everything that’s not how it works right there’s a system there’s a rhyme and reason to all of this and when I showed you just the surface of everything just so you can get a general idea of the possibilities out there my business shouldn’t be complicated it’s all about following a blueprint Ivan and Ventus I have my own business coaches I spent lots of money on business coaches and I’ll keep on spending for the rest of my life I least spend 20% of everything I earn on self-development per year but I want to take all this information you learn today to who what where the four pillars right so we had traffic home page conversion sales and I want you to apply it to your business okay and I want you to succeed in life I I don’t want you to struggle anymore and if you need any help I do offer a small training series you can click below this video and if you have any other questions comments or whatever maybe please leave a comment below this video and have an amazing day thanks for watching