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As the year goes on, you’ll likely deal with a variety of market conditions — changing consumer preferences, the impact of holidays and the occasional business slowdown will all have big impacts on how many sales you make and what people tend to buy.
This means that your marketing strategy may need different kinds of support as the year goes on.
Switching up your marketing strategy as the seasons change is also a great way to take full advantage of marketing holidays and seasonal consumer demands. Marketing flexibility can also help you better prepare you for slow periods.
Here’s how any business can support their marketing efforts all year long.
Q1 — Late Winter and Early Spring
1. Start With the Big Picture
It’s January — you and your marketing team are likely recovering from the holiday season and the new year. You may also be in a slow period where normal marketing efforts may be less effective.
As you reflect on the past year, you can take the opportunity to hone your marketing strategy for this year.
Ideally, you already have an annual marketing plan that you started developing last year. Now, during the slow period between New Year’s Day and the first few major holidays of the year — like Martin Luther King, Jr. Day, Valentine’s Day, Easter and Mother’s Day — you have a chance to refine that vision.
Using data from the holidays and last year, you can start to get a better sense of the big picture — like which strategies you want to pursue and the tactics you’ll use.
2. Build Anticipation With Countdown Timers and Daily Deals
During the first few holidays of the year, you’ll have multiple great opportunities to experiment with special approaches to holiday marketing…. Read More
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