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The market is so oversaturated, isn’t it? It’s pretty challenging to get your customers to notice you. And this is where your marketing campaign steps in. Most brands use emails and cover letters to capture the attention of their target audience. Of course, you can look at marketing cover letter examples. But will that be enough?
Typically, customers seldom read beyond the first couple of sentences in a cover letter. So how can these letters help you attract potential customers? The trick is to draft your cover letter such that customers will be forced to take notice. You can look at marketing cover letter examples. But you have to ensure that your cover letter carries a unique touch.
An Introduction to Marketing Cover Letter: Examples, Features, and More
As you are about to write your marketing cover letter, you have to ensure that it contains some specific components. Keep in mind that without these particular features, there’s little chance of your cover letter fulfilling its purpose.
Always start with a simple and pleasant greeting to address the reader. This makes the letter more personalized. You have to then begin with the introduction wherein you will explain the reason for your interest in the role.
This is the part where your reader’s attention is likely to deviate; hence you have to make it catchy. Your introduction should be such that the reader will be curious to know what you have to say next.
Provide a summary of your skills and qualifications next. Naturally, this is the most crucial part of your cover letter, where you will tell the reader what you have to offer. You have to highlight all the special skills that will put up a strong case in your favor.
And finally, you can end with a call to action, encouraging the reader to give you a chance. Don’t forget to include your contact information before signing off.
That’s it! Sounds simple, doesn’t it? If only … Read More
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