This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/04/16/how-to-write-a-marketing-plan-in-just-six-easy-steps/
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by Lonny Kocina, CEO of Media Relations Agency and author of “The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does“
A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Following steps in a logical progression, without going off on tangents, is one of the fastest ways to achieve your goals.
Negotiating business contracts can be complicated. Navigating regulatory issues can be complicated. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.
That’s what I like about the Strategically Aimed Marketing process, called SAM 6 for short. It’s a six-step process that keeps marketing focused and on point.
SAM 6 is easy to understand and logical to implement. Basic implementation tools can be found for free online. The six steps are:
1. Gain competence in marketing concepts and principles.
This ensures everyone is speaking the same language and has a working knowledge of marketing. This is an essential starting point for creating a great marketing plan.
2. Fill in code sheets.
Code sheets are a means of gathering and documenting important information about your company and the products it promotes. They help ensure that your messages are consistently focused for the best possible response. These details include the offering (product), company vision and mission, the market, key messages, positioning and brand statement. Code sheets help direct and control your creative staff. They a… Read More
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