This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2020/01/07/how-you-and-your-staff-can-stand-out-in-the-new-relationship-economy/
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by John DiJulius, president of The DiJulius Group and author of “The Relationship Economy: Building Stronger Customer Connections in the Digital Age“
Today’s high-tech, low-touch way of doing business has created a backlash. While advancing technology adds efficiencies and puts more information at customers’ fingertips, the disruptive force happening today in business is relationship building.
To stand out in the new Relationship Economy, businesses need to teach staff what kindness looks like and how to show others they care. Without the hidden agenda of making a sale or a profit, businesses must ensure their employees know how to display genuine interest toward customers, clients and coworkers. The fact is: When you focus on building a relationship instead of making a sale, you can end up with more sales.
The effects of building relationships with others will be widespread. Creating a strong rapport will have an incredible impact on clients and customers, but also on employees’ attitudes toward and engagement in the organization.
FORD Facts.
A tried-and-true way to make a connection is to walk away from a conversation with someone knowing one or two facts about the topics people care most about: Family, Occupation, Recreation and Dreams (FORD). If you can find out information on these topics, you not only have a relationship, you own that relationship.
FORD represents people’s hot buttons or what they’re most passionate about. Talking about these topics makes them light up and want to share details. Learning about and referring to their particular FORD facts keeps the focus of the conversation on the other person and is a way to show you care.
Here are some examples of the type of information you and your staf… Read More
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