This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/07/31/interview-nir-bashan-author-entrepreneur-and-leading-business-coach-on-creativity/
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Nir Bashan is the founder and CEO of The Creator Mindset LLC, where he teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, and JetBlue. His creative work has been recognized with a Clio Award and an Emmy nomination. His new book is “The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability“.
We speak with Nir Bashan about the role of creativity in business.
In what ways are business leaders discouraged from using creativity?
Business leaders are discouraged from using creativity because we have been drilled in analytics and logic from a very young age. We are discouraged from using creativity, and instead encouraged to use numbers and analytics and data to help define our world.
It starts subtly at first and then grows into a roaring crescendo. When we were young, a cardboard box looked like a castle or a fortress or a time machine. Yet today, that same cardboard box looks like, well, a cardboard box. We have lost our way to tap into our imagination–at horrible ramifications. When a business problem presents itself in a way that analytics cannot solve, we choke. We stumble. We fail. And that is why we so badly need creativity in business as we struggle to stay alive in this COVID-19 day and age.
Why do you describe creativity as a tool?
Creativity is a tool just like anything else in business. It is like a CRM or a piece of equipment or a status report. We just need to learn how to use it as we do so many other business tools. And here… Read More
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