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Inbound marketing is obviously anything that pulls someone in and generates traffic and/or leads through marketing initiatives and related content. Inbound marketing typically includes things like websites, ebooks, emails, social media, and blogging. And if you really want to get the most out of the blogging portion of your inbound marketing strategy, you need to leverage guest blogging.
What is Guest Blogging?
At its core, guest blogging is the strategy of creating blog posts on another company or blogger’s website. Guest blogging is a mutually beneficial strategy whereby the company/blogger gets free content to populate their blog and the guest blogger gains access to a new audience and/or generates backlinks that amplify the search rankings of their own website.
Guest blogging is essentially an investment in networking, though it also requires some copywriting skills and basic understanding of SEO. The more authoritative and relevant the publisher’s website is, the more value you reap.
But Wait…Didn’t Google Stick a Fork in Guest Blogging?
If you’re already familiar with the term “guest blogging,” you’re probably slightly mystified. After all, you’ve heard people say things like “guest blogging is dead!”
You may have even read a 2014 post by Google’s Matt Cutts where he wrote, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy…I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.”
So why are we still talking about guest blogging. Isn’t it an obsolete relic from the past?
Well, not exactly.
While Google did put an end to spammy guest blog posting tactics, it’s been very clear that high-quality, authentic guest blogging is alive and well. Google wants – even craves – quality content. If you’re producing high-quality content that’s relevant to the publi… Read More
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