Is LuLaRoe Still in Business?

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Founding of LuLaRoe

LuLaRoe is an apparel company that was founded on May 1st, 2013 by DeAnne and Mark Stidham. DeAnne is the President of the company while Mark is the CEO. As stated on its website, its mission is to boost lives and build up families through fashion. They “instill confidence and bases itself on quality products made with you, the Customer, in mind.” So before we get to the question of is LuLaRoe still in business, let’s address the foundations of the company.

LuLaRoe is a social selling company made up of social selling entrepreneurs. It’s also made of the proceeds supported by the Stidham family and their local community. The name LuLaRoe came from their first three granddaughters named Lucy, Lola, and Monroe.

In 2014, LuLaRoe expanded its apparel by adding dresses and skirts to its line of products. Later on, they added leggings, making it their most famous product. The company had twenty-three employees and over 700 distributors. In fact, they were doing so well that they made nearly $10 million in sales. By the next year, they had over 2,000 distributors. An interview in August 2016 with CEO Mark Stidham revealed that LuLaRoe was going to make $1 billion in sales. By that point, they had 26,000 distributors, shipping exactly 350,000 units every single day. Then, by 2017, LuLaRoe had 80,000 distributors.

First Legal Issues

Most likely you’re questioning is LuLaRoe in business today because you’ve heard about their legal troubles. Things took a turn in 2017 when a class-action lawsuit was filed by customers against LuLaRoe. They claimed that the point-of-sale software did not calculate the sales tax rate correctly on interstate sales. Additionally, in jurisdictions where they don’t charge sales tax on clothing. Along with many complaints that the products were of poor quality, this led the Better Business Bureau (BBB) to downgrade its rating to an “F” in January of 2017… Read More

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