This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/01/11/is-your-company-a-courage-brand/
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by Ryan Berman, author of “Return on Courage : A Business Playbook for Courageous Change” and founder of Courageous
Captain obvious alert: Courage is something we take quite seriously at Courageous.
According to Aristotle, courage was considered the very first virtue because it made all other virtues possible. Peter Thiel has stated, “Brilliant thinking is rare, but courage is in even shorter supply than genius.”
Activating courage has helped transform a number of heritage brands that were stuck in the abyss of normalcy into Courage Brands®. Brands like Dominos, Method and Old Spice are just a few revived brands that now have more purpose, meaning and financial success than ever before.
If they can do it, so can any brand open to being helped. In order to be courageous, there first must be a commitment to willingness. As Brene Brown writes, “Every transformational leader has a willingness to be uncomfortable.”
So what is a Courage Brand?
Before I answer that, we need to first go back to the beginning and discuss the way most of us view the word “courage.”
If the definition of courage is to do something that frightens you, then I suppose I am setting out to do just that: giving it a friendlier, new and improved facelift so that more people will harness, recognize and actualize courage in their everyday work lives.
There are three necessary components to the courage story: three constants you need to have in order to recognize courage in real time.
They are:
Knowledge,
Faith,
Action.
Knowledge, faith, and action are the matchstick, tinder, and wood that work together to fuel courage. It’s the sum of these parts that combine to create a perfectly mixed cocktail that takes the ultimate form of courag… Read More
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