This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/29/know-your-audience-the-power-of-human-centered-content/
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by Ronald Dod, Chief Marketing Officer and Co-founder of Visiture
Your customers are humans — right? You’re not trying to sell your products and services to Google’s web-crawler bots. That means you should be writing content aimed at humans, not algorithms.
At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. So as much as you might want to create beautiful content written for a human audience, it can seem that economics favors the robots.
The truth is that you can — and must — write for both. But it’s easier than you might expect. By following the principles of human-centered content, you can create the juicy content that boosts search engine rankings while simultaneously speaking clearly and directly to an audience of actual people.
Read on to learn how.
1. Remember who your audience is.
The most critical rule for almost any form of communication is to know your audience. Your product itself should already have given you an idea of your general audience, but it’s good to have an understanding that goes somewhat beyond that.
A robust knowledge of your target demographic will make it easier to convert sales. This is just old-fashioned marketing expertise—the art of demonstrating why your product’s specific features match up with the customer’s specific needs. Even in a semi-faceless online space, it’s important to remember that there’s a real person with their own unique interests, needs and wants behind that computer or smartphone. How well you address those interests, needs and wants can make or break your eCommerce business.
2. Spend some serious time with the data.
Human-centered content doesn’t mean throwing data out the door. Quite the opp… Read More
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