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LinkedIn is no longer just a job search platform. It’s a global community with powerful potential – one that can act as a no-cost marketing tool to get you exposure as an entrepreneur to thousands of potential customers, clients, partners, employees, and investors.
My LinkedIn content has reached 1.3M across 70 countries over the past two years. Those impressions would have run up a five-figure bill through paid social channels. This is why building your brand on LinkedIn as an entrepreneur is a great way to get free exposure for yourself and your business.
It wasn’t always easy though – everything worth doing takes time. One of my first posts got less than 500 views and looking back on it now, I can see why. I formatted it like two massive paragraphs in a College English essay. I also wasn’t active on the platform. Due to this, the potential reach of the post was greatly hindered. I didn’t let that stop me.
I continued creating content several times a week over a two-year span, learning about the algorithm and honing my craft. The consistency paid off as I recently wrote my 300th post, with some posts surpassing 75,000 views – much better than the 500 from when I started.
So if you haven’t considered using LinkedIn to its full potential as a marketing tool, it may be time to reconsider. My hope is that this article will accelerate your learning and teach you what I wish I knew when I first started my LinkedIn journey.
1. Comment On Other Posts
The LinkedIn algorithm makes commenting on posts a powerful tool to get great exposure. When you comment on a post, you get exposure to the author, their network, and their network’s network.
They’ll see your headshot, name, headline, and comment. At the same time, your network will see your comment and the original post, simultaneously adding value for your network and the author – it’s a win-win!
Commenting also shows y… Read More
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