This Business News Story Was Uncovered By Us From: http://feedproxy.google.com/~r/startupmindset/~3/wYjLDnGp_Mo/
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The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the better option is to focus more on your audience, not your product.
A new prospect recently proposed we work together, and unfortunately, I had to remain in integrity and decline the contract for this simple reason.
He lacked a real understanding of what it takes to build a thriving start-up in today’s marketplace.
Continue reading Why You Need To Invest In Building An Audience On Social Media and How To Get Started at StartUp Mindset.
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