This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/05/28/pandemic-thinking-how-to-keep-your-head-in-the-long-game/
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by RJon Robins, founder and CEO of How To Manage A Small Law Firm
The COVID-19 pandemic is crippling and toppling many U.S. small businesses. Often called “the backbone of the economy,” small businesses that are managing to survive face an uncertain future.
As states start to reopen, consumer spending is in steep decline while unemployment skyrockets and many people remain hesitant to venture out. But some entrepreneurs will find their businesses in trouble because they had the wrong mindset toward customers all along.
Small business owners everywhere are infected by pandemic thinking. But they were infected with this thinking before the pandemic. It’s only now the strategic weakness of short-term, fear-based, transactional thinking in all different kinds of businesses is becoming more obvious. Pandemic thinkers ask the wrong question, ‘What can you do for me today?’ Rather than, ‘How can we work together to build a long-term mutually-profitable relationship?’
Business owners who built long-term relationships with customers and clients can weather this storm. Those who didn’t think this way before can adopt elements of this kind of thinking and they’ll start seeing the benefits almost right away.
Here are three tips for small business owners on how to develop long-term relationships that benefit both customers and businesses:
1. When first meeting, look ahead at the relationship 10 years from now.
The scale of a person’s thinking has a lot to do with whether they win the game. Look for all opportunities to be of service, even in some small way, to earn the right to call the person a client. Every deal doesn’t have to be a grand-slam. Just get on base. Just get into the game. That way you can discover opportunities to be of great… Read More
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