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Small businesses are always looking to improve what they do. From carefully considering what products to sell from home in 2019 to making important changes to their digital marketing strategies, there is much to be done. If your home-based business has been using Instagram as part of its social media marketing campaign, there are some Instagram platform updates that you should know about. These updates and tools may be used to help you optimize what you’re already doing. If you’re trying to see how they can be used effectively by you and your team, we have some information you may need.
Alternative Text Descriptions: Grow a diverse following
Growing your following
means finding and using accessibility strategies and tools. These will allow
you to connect with every potential consumer out there, including individuals
with disabilities who may have previously been unable to access important
information. Technological advances such as alternative text allow the visually
impaired or blind to have a narrated description of what’s happening in the
image or video. This means that consumers who use screen readers will now be
able to have the text read aloud to them, providing them with important
information that was previously unavailable.
As a visual platform, Instagram’s alternative text description feature will give businesses two options. You can rely on automatic alternative text that uses object recognition technology to create its own audio description of the photo, or you can manually write your own text-based description. This second option gives your business a chance to highlight features of the product or service that matter most to you or that you feel will impact the consumer the most.
Voice
messaging: Personalize your messages
Voice messaging is a second featu… Read More
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