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Over the past 10 years, the retail sector has dramatically evolved. The industry has seen a shift in consumer behaviour towards online shopping and ultimately, e-commerce has changed the face of the market. In 2012, Anne Davies bought Room to Grow, an online children’s bedroom retailer and has seen the changing face of retail first-hand.
When asked about the evolution of retail, Anne says ‘retail is changing as consumers become savvier; as internet accessibility has increased and consumer confidence grown, its commonplace for shoppers to price check and find alternatives all at the touch of a screen. ‘
There’s no denying the high street has struggled when faced with these pressures. 2018 saw the once popular department store, House of Fraser, fall into administration, with Debenhams following suit in the spring 2019, before both being given a new lease of life. The struggles of prominent high-street brands, coupled with the high street favourite Topshop taking the strategic decision to close stores in more recent months, has many people asking why.
While it would be easy to blame online retailers for this demise and conclude that e-retail is the way forward, it’s not quite so simplistic. Anne believes ‘the future is omnichannel’. As consumers approach to shopping continues to evolve, its’s becoming increasingly more than just about a product and more about the overall experience.
A brick and mortar store, concession or showroom is important for customer interaction with a brand to build trust, but alone it’s not enough. An online presence, to complement the instore offering, is vital. The beauty of ecommerce is that businesses are not limited to space or restricted by physical presence. Thanks to their ecommerce position,… Read More
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