This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/06/14/projecting-the-positive-luke-lazarus-explains-marketing-during-covid-19/
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In the midst of a crisis like the COVID-19 pandemic, businesses need to reevaluate their approach to marketing. Luke Lazarus of Luke Lazarus Consulting knows this doesn’t mean that you need to stop trying to connect with potential and current customers. It just means that you can’t simply soldier on as if nothing has changed.
Being a voice of stability and positivity in a stressful situation provides comfort and hope. Here are some suggestions from Lazarus’ marketing expertise on how to approach your marketing strategy so your actions support your objectives.
Focus on Your Brand’s Strategy.
Even though times are grim, and people are scared, the last thing you want to do is add to their stress. Instead, focus on your brand’s vision, purpose, values and mission as a guideline for future interactions with others. Don’t be afraid to let these characteristics come through in what you share on behalf of your brand.
Get Your Employees Involved.
This is the perfect time to really let your employees’ personalities shine and get them involved. Lazarus recommends developing employee-generated content, that can be as simple as polling them for their favorite ways to keep the kids active while they’re staying at home or their favorite binge-worthy television viewing and sharing the results.
Keep the Future in Mind.
Don’t forget that this pandemic will eventually pass. During this challenging time, people need to see and hear that brands are optimistic and hopeful about the future.
When crafting your marketing strategies, keep the human side of this equation squarely in mind. It builds a sense of connectedness that many people need in their lives right now.
Accentuate Your Brand’s Helpfulness.
Every brand of… Read More
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