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Social Media is becoming more and more important as we progress. With a lot of businesses understanding the power these channels hold and all the possibilities they present, data tracking is becoming more of a necessity to increase your business. You need proper data to target the right customers and build an audience. Lead generation will work better if you target your niche rather than the general masses.
This is where machine learning comes in – it gives you a chance to code it to determine patterns. Social media is a gold mine to get relevant information for your business. Machine learning can help you extract these things without having to rely on the algorithm. What we are looking for here is data that is relevant to your business and can add value to your strategy and help increase sales.
Machine learning helps you get unadulterated feedback from your customers without the need to actually approach them. You can interpret messages that represent customer satisfaction, anger, happiness, and distress. Incorporating machine learning in your social media monitoring process is a great way to learn more about the sentiments of your customers.
For example –This analysis of the rich kids of the world based on Instagram uploads is a great example of how elaborate categories of data you can extract. Machine learning was used to identify the contents of 11,850 photos posted on ‘Rich Kids’ Instagram accounts. These are some of the facts that they derived –
32% of photos included a car, and their favorite was the Lamborghini Aventador (17% of all cars featured)19% of photos showed off fashion brands, most often Gucci (21% of brands)63% of drinks in photos were champagne, most often Dom Pérignon (21% of drinks)Instagram users were most envious of and inspired by th… Read More
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