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While there’s only a fourth of the year left, there’s still plenty of time to introduce video content into your marketing plan. Video continues to be one of the most effective ways to market to a broad audience. In fact, according to a study conducted by Cisco, it’s predicted that by 2022, online video content will make up more than 82% of all consumer internet traffic.
The
bottom line is that humans are visual, which means that video content is more
memorable and engaging in comparison to text-based content. If you’re
interested in creating video content, there are some tips and tricks you’ll
want to know to be successful.
Here
are six tips for using video marketing in 2019.
1. Define Your Target Audience
Just
as you write blogs for a certain subset of consumers, you want to do the same
when creating video content. Before creating a video, make sure that you define
who you’re making the video for. Which consumers are likely to be most
interested in the message you’re sharing?
When creating a target audience,
there are all sorts of factors you can consider; such as gender, age, location,
language, and interests. By defining your audience, you can ensure that your
content always reaches the most relevant people.
2. Focus on Value
We’ve all been scrolling on social media, only to come across one of those annoying and frustrating overly-sales-oriented videos. This type of content definitely doesn’t reach the ranks of being some of the most viewed YouTube videos. In fact, if you’re like most people, you watch a few seconds of those videos and then get back to scrolling. You don’t want to be that company!
Even
if your end goal is to increase sales, a sales pitch video won’t be
well-received. You’ll only end up annoying a… Read More
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