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Starting a cleaning business is not as easy as one might think. Although it is one of those businesses that does not require an initial capital injection, it can still be difficult to hit the ground running and obtain those first few paying customers.
I’m Delah Gomasi, the CEO of MaidForYou a domestic cleaning agency based in Sydney, Australia.
I’ve run this business for over 7 years and have seen us grow from 1 job per week to close to 300 jobs per week, every week. You could say that I’m kind of an expert at running a cleaning business.
Here are the top 3 things you must do, to make sure your cleaning venture in 2021 is a success.
Market, Market, Market
Marketing is the fundamental customer acquisition method for any small to midsize business but for the cleaning industry, it’s very difficult to differentiate yourself from the thousands of similar operations in your market.
When starting my cleaning company, I asked myself, where would my customers be? And where would they be looking for house cleaning and office cleaning services.
I thought to myself, how would I look for a house cleaner or a carpet cleaner or any service provider that specialises in providing in-home based services. The answer is obvious, Google.
7 years later and SEO and our Google ad campaigns are the number 1 channel for all of our customer acquisition.
Not only do we utilise these channels to market to customers, we also utilise them as a means of finding great cleaners.
If you are looking to have your cleaning business succeed in 2021, you need to advertise where your customers are, look around you, what are people doing?
You’ll find them on their phones, on social m… Read More
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