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Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide.
Continue reading How to Forge an Ironclad Brand: Interview with Lindsay Pedersen at StartUp Mindset.
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