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There are lots of metrics that Amazon sellers must pay close attention to. But there is one that often gets confused – and misunderstood – and it is known under the name of Amazon Seller Feedback.
In a nutshell, this feature allows buyers to give feedback to sellers, ONLY if they’ve bought from them in the past. This gives the buyer more information to help them with all the choices associated with a purchase.
In this article, we’ll show you how seller feedback works on Amazon so you can take all necessary precautions and use this metric to your advantage!
Amazon Seller Feedback vs. Product Reviews
Amazon Seller Feedback often gets confused with product reviews, but there are big and important differences between the two and they all add value to your business as an online seller.
Product reviews are the typical review you can easily find if you scroll down under most product descriptions and its directly related to the product itself regardless of who is selling it.
Let’s say you have a specific hair dryer for sale, another seller could have the exact same brand and model on their inventory; therefore, the product reviews will be the same since this specific field is a reference to the performance of the product itself.
Amazon Seller Feedback, however, is a little bit harder to find since you’ll need to select the seller’s name (or store name) and go to their page where you’ll find feedback from past shoppers. It is important to point out that this feedback not necessarily needs to be related to the product but the sellers themselves.
Here, clients will talk about delivery, experience, customer support and other aspects of the purchase that fall directly onto the seller.
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