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Over the past 17 years, Jesse Willms has established himself as an astoundingly prolific PPC marketer, selling well over $500m of health and wellness supplements through his marketing company, Terra Marketing group.
As you can imagine, Jesse has seen it all when it comes to A/B testing, which is why he has decided to share his top five tips on how to implement it properly to optimize your lead generation results.
A/B split testing: The basics
In short, split (A/B) testing is the process of examining different variables within your marketing campaign to find the highest performing set up. For example, let’s say you want to improve the conversion rate of your landing page.
You send 50% of the traffic to Version A of your landing page and the other 50% to Version B. The only difference between the two versions is the featured image on your page, yet you discover that Version B performs 20% better than Version A.
Voila! With this new information in mind, you can send 100% of your traffic to Version B and enjoy an improved conversion rate. Simple, right?
Well, not so much. In reality, it’s a little more tricky as there are plenty of mistakes to watch out for that could skew your results and leave you with inaccurate data that could harm your business. With that said, let’s take a look at Willm’s top five tips.
Tip 1 – Understand how to measure your results properly
Before you start, you need to decide which metrics to measure your results with. After all, there’s no use running a split testing campaign if you don’t know what to look for. As a digital marketer, there are several fundamental metrics you must use to track and monitor your lead gen campaigns. These are your click-through rate (C… Read More
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