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So much of marketing these days is focused
on SEO, content, online advertising, digital insertion, CRM, the funnel… But
there’s still a place for good old fashioned marketing in the form of flyers,
custom stickers, calendars and other printed material.
One super affordable way to engage with your customers physically is through custom stickers. These are exactly what they sound like – a sticker that you create based on your brand identity and which tells part of your story. A good sticker will be visually appealing – remember, the goal is to have your customer use it in some way.
Custom stickers are a surprisingly
innovative way to create a touch point with your potential customer base. And
they can create opportunities to delight your customers, increase brand
awareness, and build long term visibility.
People
like free things
If your company is at an event, you
absolutely have to have stickers. Giving out free stuff is like candy to a
baby. Why? People love free stuff. It’s like a drug. It doesn’t matter what it
is or whether or not they need it. People will flock to your table just to see
what free stuff you have on offer.
Don’t be that table with nobody around it.
A big pile of custom stickers is an invitation for people to come over and take
one – and that’s your opportunity to talk to them and connect.
The same is true if you’re walking around
at an event or doing street marketing. Having something to hand out makes you
more approachable, particularly if it’s something more than just an information
flyer. Say loudly “you want a sticker?” with a big smile, and people
will come to you.
One thing to keep in mind is that stickers
are surprisingly human. That means that you might have less success if you just
lea… Read More
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