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More and more business owners are realising the benefits of planning for a crisis, when you consider that a business reputation can take many years of hard work to create, yet it can be destroyed in a matter of hours, should an unexpected crisis be dealt with badly. Crisis communication planning means you already have prepared the right responses for a wide range of scenarios, should they ever occur. If you have decided the time is right to take precautions against an unexpected crisis, here are a few key players you need to bring into your team.
The CEO – The person in the driving seat should head the team, as they are ultimately responsible for all external communication. Once the team has been chosen, invest in some professional training in crisis communications planning, which will be money well spent.
PR Head – Another personnel, the head of your PR team would have the experience to be a key player, as well as being the person who oversees all direct and indirect external communication. This person might also be the company spokesperson, or would delegate that responsibility to team members. It is vital that they are involved in developing communication strategies for a range of scenarios.
Company Lawyer – Essential, as he or she can verify that statements are in accordance with the law, and omitting a legal expert could have serious consequence in the event a statement is released without close scrutiny. People are happy to sue whenever they feel their good name is under threat. The greatest of care must be taken when issuing statements. There is a great article online that examines the primary roles of a crisis communication team, which will help you gain a better understanding of what is required so make sure to refer to it.
Marketing – At least one key player from the marketing team need… Read More
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