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One of the most important skills that an entrepreneur can master is branding. With a great brand, people can immediately identify the values of the company behind it. A brand should speak to a company’s promise to its customers and clients while building a unique identity that differentiates it from its competitors and highlights its strengths. Jukin Media founder and CEO Jonathan Skogmo has developed the company into a leading brand in video rights that also manages some of the top video brands such as FailArmy and The Pet Collective. While each of these brands has its own distinct style, they all closely relate to Jukin’s own image. The following are some key tips to keep in mind when developing a brand as an entrepreneur:
1. Integrate across social media platforms.
In today’s world, many people learn about brands for the first time through social media. Thus, a brand’s social media profile must accurately reflect the company’s branding in terms of the themes and messaging. Within a few seconds of exploring any social media profile, individuals should be able to develop a reasonable sense of what the company stands for and what it can offer to customers. Importantly, branding should be consistent across all social media platforms. Social media is particularly important for branding since companies can share a wide range of content, all of which can speak to their own unique identity.
2. Build relationships with other companies.
Branding often builds upon the work undertaken by other companies. When brands collaborate with other organizations, they indicate to customers that they share similar values. Cross-promotion can help to quickly expand a customer base, particularly if the two brands are similarly aligned. One company’s customers will likely check o… Read More
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