This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/10/10/telling-their-story-the-magic-of-customer-driven-video-content/
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by Sean Gordon, founder of vidREACH.io
Whether it be an established Fortune 500 company or a growing upstart business, modern marketing programs are built on the backbone of video marketing campaigns. More often than not, these campaigns excel by capturing the thoughts and journeys of loyal customers as they work with company products in exemplary or innovative fashions.
With that said, customer testimonials are hardly a new concept. All the way back to the early days of print advertising, businesses made ample use of customer quotes and images of individuals using products themselves, demonstrating the real world application of their products. Fast-forward to the mid-20th century, and television and radio have completely transformed the game. Savvy businesses found unique ways to work in customer opinions and testimony into their marketing constantly, paving the way for the rise of the Infomercial Era, a time where businesses big and small could bid for timeblocks on television to demonstrate their products, often with audience or customer feedback and participation as a focal point.
All of this paved the way for customer testimonials as a commonplace and integral strategy for 21st century social media-based marketing. If infomercials provided an opportunity for upstart products and innovators, the Internet greatly democratized the process to the point that anyone with a cell phone and some creativity could create a strong social media presence. Now businesses rely on video shares, often with real customers directly in front of the camera sharing their experiences with a given product line.
The strength of testimonials falls in the power of having a real person convey their experiences in front of a camera. It adds validity to the product: you can be as enthusiastic… Read More
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