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In the words of Renee Zellweger’s character in Jerry McGuire, the geniuses at Nike’s marketing department “had me at hello.”
What other company on the planet besides Nike has been able to create an iconic brand around 3 words?
Just Do It.
It’s so simple, yet the concept of just doing something sheds light on the fact that in many cases, we just aren’t doing anything. Or we aren’t doing enough of anything significant.
I want you to think about your history of getting things done. That chill running down your back right now is called a cringe. It’s ok, embrace it. We’re going to get through this together.
How many great ideas have you had that you just knew were going to make you the next Zuckerberg? If you’re an entrepreneur, you’ve probably had hundreds. Ideas won’t leave the creative soul alone. It’s a 24/7 job just fending them off. Maybe the really powerful ideas got you so fired up that you even started talking to your friends about them. You wanted to get some validation from others that your idea was as genius as you knew it was.
Maybe you even called your mom. You were that excited.
Then, like clockwork, the inevitable happens. Something in your brain goes off. It starts off small. You feel the tiniest tinge of doubt. It’s almost an imperceptible sensation. You realize how hard this is actually going to be. You start thinking about all the pieces of this giant puzzle that you haven’t the slightest clue how to procure.
Instant overwhelm.
However, rather than acknowledging the doubt (or dare I say fear) for what it is, you find a way to wiggle your way out of your own plans.
How do you finagle your way out?
If you’re a master-avoider like me, you probably mask the deceit by coming up with another world-class idea. You declare the original idea to be fundamentally flawed in some way and you are actually thankful to yourself for not wasting anymore of your pre… Read More
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